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E-commerce marketing

Industry insights on the topic of marketing in e-commerce

In the age of digital commerce, marketing has changed fundamentally and adapted to the new requirements and opportunities of e-commerce.

E-commerce has radically transformed the way companies advertise and sell their products and services. Success in online retail depends not only on the quality of products and services, but also on an effective and targeted marketing strategy.

In this dynamic and competitive environment, e-commerce marketing is crucial to attract customer attention, increase conversions and build long-term customer relationships.

Marktplatz Temu

Online marketplace Temu – a new opportunity for retailers?

Temu.com is a new online marketplace that specializes in offering everyday products at shopping prices.
  • Marketing
Cyber Monday 2022

4 Tips for Cyber Monday

Cyber Monday is an annual event at the end of November when online retailers offer big discounts on popular items. It is also known as "Black Friday" because many online deals start at midnight on Thanksgiving Day.
  • Cyber Monday, Marketing

E-commerce costs

What are the costs of an e-commerce business? An overview of the costs incurred, with a comparison showing the shipping costs of renowned online retailers from Germany, Austria and Switzerland.
  • Comparison costs e-commerce
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