Amazon Pre FBA Service

As an online retailer, you can use our Pre FBA service for Amazon. This will reduce your effort and costs and improve your LBI index.

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Amazon® Pre FBA Service at Subke

Amazon is one of the most important and largest sales platforms on the Internet for online retailers. Many buyers search for the desired product on Amazon first.

You can register with Amazon Seller Central and sell your products online. Here you will find an overview of the first steps to selling on Amazon ➚.

Amazon offers its own fulfillment service with warehousing, which sellers can use. However, external 3 PL fulfillment service providers are increasingly being used as third-party providers and their pre FBA service.

If an Amazon seller uses the Pre FBA service of a third-party provider, the entire goods are stored in an external warehouse and only partial quantities are sent to the respective Amazon warehouse as required. The advantage for the retailer is often lower storage costs and fulfillment fees, as well as a better inventory index (LBI) on Amazon.

At Subke Amazon Seller, we offer a Pre FBA (Fulfillment by Amazon) service with goods receiving and container unloading. We ship the goods from our fulfillment center directly to the Amazon warehouse as required.

We offer you the Vendor Program, shipping to end customers via FBM (Fulfillment by Merchant) and, by arrangement, Prime shipping.

If you use Amazon’s PAN-EU program, we can offer warehouses in various EU countries for your returns. We collect your products there and then bring them back to Germany at low cost. We can alsorefurbish your goods in our fulfillment center.

NEW: Direct interface to Amazon

Amazon interface for FBM Amazon retailers directly to our Fulfillment Center.

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Amazon® Pre FBA Service

What is pre FBA? As a commercial online retailer, you can choose between FBA or the FBM program at Amazon.

With the FBA program, you send your goods directly to Amazon. Amazon stores, packs and ships the goods for you. Of course, Amazon also charges monthly fees for fulfillment.

Amazon fees Europe➚ – As of March 31, 2022
FBAfee calculator➚

Combine FBA with Subke Fulfillment

Use our Pre FBA service and store the majority of your goods with us and benefit from lower storage fees. We will then send the desired quantity to Amazon as required.

Posting conditions at Amazon ®

Except for parcel shipments, everything must be palletized!

There are many points to consider when sending products to Amazon. Some of our employees have worked at Amazon and have a lot of experience. We are happy to do the work for you and prepare your goods according to Amazon’s requirements. Below you will find an overview of the posting conditions at Amazon.

Requirements for cardboard boxes

Only standard shipping cartons 200 BH
1 consignment number per box
1 SKU for all products in 1 carton (unmixed)
Several SKUs in one box (mixed)
1 SKU always the same number of products in the box
Max. 150 units in a single-variety carton

1 FNSKU for 1 product
1 barcode or label per unit
Manufacturer or Amazon only
Barcode -> Barcodes
Attach visible transparency code
Label sets as “Set” on top of shipping cartons
+ packaging
Best before date on outer carton and carton in at least 36 pt
MHD must be legible at all times when posting
Print 1 label per box with a laser printer
Attach label visibly to the outside of the box
Label must match the contents, the carton number and the delivery schedule

Do not use product cartons as shipping cartons
Do not pack shipping cartons in larger outer cartons
No stretch film
No POS or Gaylord cartons
No shredded paper
No polystyrene chips or polystyrene flakes
No wrinkle film
No marketing material

Air cushion
Sheets of paper
Polyethylene rollers
Newsprint
Styrofoam panels

You can find a detailed overview on Amazon: Shipping conditions ➚
Packaging and preparation guidelines ➚

Pallet requirements

All EU countries max. 800 x 1200 mm Euro/CHEP pallets DIN 15146
UK 1000 x 1200 mm wooden pallets with 4-way access
International pallets must be heat-treated to ISPM-15 standard

Euro/CHEP pallets
Pallets sorted by type
Use outer cartons
Do not use original cartons for sale
Stable packing of outer cartons on pallets
Outer cartons must not be as large as the pallet itself
Transparent stretch film
Wrap stretch film tightly at least 3 times
No knots or loose ends
Leave chamfers free for threading with forks
Do not use strapping
Carton max. 23 kg
Split cartons < 23 kg

Name of the supplier
Sender and recipient address
Order number
“Number of pallets: ___ of ___ pallets” in the top right-hand corner
Place the number of boxes at the top right
Mixed pallets, attach label with “different goods” or “different SKUs”
Use only 1 pallet side for labeling
Attach legibly
Attach the notice “Do not tear the film” or “Do not disassemble”
Attach ASIN barcode from Amazon
Cartons < 15 kg Attach “Heavy” label to the top and sides

Max. height 1.80 m
Max. 500 kg 1 pallet
Stacked pallets for DE/CEE: max. 2.70 m / UK, FR, IT, E: max. 3.00 m
Delivery of stacked pallets only to certain logistics centers(addresses PDF as of Q1/2020)
Only vehicles with rear tailgate
30 cm pallet clearance at the top and rear of the vehicle
Delivery by sea freight, full container loads (FCL) and partial container loads (LCL)

You can find a detailed overview on Amazon: Shipping conditions ➚
Pallet requirements ➚
Delivery schedule ➚

Info: Please note the post-contractual information obligations towards the consumer. Amazon sends its own withdrawal policy. Therefore, you may not provide your own withdrawal policy. You must limit the post-contractual information obligations to your general terms and conditions.

Info: This quick guide gives you a quick overview of how to send a parcel or pallet to Amazon from Seller Central. Read the quick guide➚(PDF)

Amazon® PAN-EU Service

What is PAN-EU?

As an FBA seller, you can expand your sales throughout Europe with Amazon’s PAN-EU program. The program costs nothing extra and promises a huge increase in sales. All you have to do is activate PAN-EU in your Seller Central account.

Germany
France
Spain
Italy
Poland
Czech Republic
Amazon distributes the goods automatically according to its own algorithm.

Own VAT number in the country where the goods are stored
Advance sales tax return in the respective country
The VAT thresholds➚apply to sales but not to storage in the country

Returns or goods that have not been sold will only be sent back by Amazon within the respective EU country.
With our partner EZI Returns, you can store your returns throughout the EU and have them sent back to your home country.

Increase in sales
Cheap & fast shipping
Storage throughout the EU Amazon markets
More visibility on marketplaces
Local shipping charges only

Info: If the PAN-EU program is too much work for you, you can use an external service provider. These take over many tasks, such as invoicing, VAT registration, tax processing and requirements that must be met with the PAN-EU program.

Amazon® Remission

Global warehouse network

What are Amazon Remissions?

If you participate in the PAN EU program, your goods will be optimally distributed to Amazon’s warehouses in the respective countries.

If your goods are not sold or you receive returns, you must have the goods collected in the country.

We offer you warehouses in many EU countries through our partner network of EZI Returns. Your goods can be stored there and transported back to Germany together.

Info: If you sell throughout Europe or worldwide, you must collect unsold goods from the Amazon warehouse in the respective country or have them sent back to your home country at a high cost. Use our partner network to manage your returns to Amazon at low cost. </p

Amazon® FBM Service

What is FBM?

Fulfillment by Merchant (FBM) means fulfillment by merchants. If you opt for the FBM program as a commercial online retailer, you sell your products on Amazon Marketplace, but take care of storage, picking and shipping in accordance with Amazon’s requirements.

As a start-up at Amazon, you will first start with the FBM program.

FBA requires approval because Amazon wants to see how many products you sell per month.

You can handle fulfillment yourself or hand it over to a fulfillment service provider like us.

We receive the orders from Amazon directly via our fulfillment software and handle the entire fulfillment process for you in accordance with Amazon’s requirements.

Info: In contrast to FBA, with FBM you have to send your own terms and conditions and cancellation policy to the end customer. You can enclose this as an attachment to the shipment after ordering or send it by e-mail in Seller Central.

Info: You can also combine FBA and FBM. You can sell some of your goods via FBA and some via FBM. Products that sell quickly and have a high margin are well suited to FBA. On the other hand, products that are fragile or have to be picked with several parts are well suited to FBM.

Prime by seller

Are you an Amazon Prime seller and would like to ship your goods from a central warehouse rather than from Amazon?

We offer “Prime by seller” as a fulfiller.

Our locations outside Hamburg are ideally situated. We set up the process together with you and deliver the goods directly to your Prime customers. We take back the returns for you.

Anforderungen an Prime

Qualified sales staff
99% on-time delivery
0 > 1 % Cancellation rate
No increased shipping costs
Returns must be free of charge.

Shipping labels in Seller Central / via the API
Deliveries from Amazon-assisted carriers
At least 5 Prime packages
Delivery on the next working day for orders placed by 2 p.m.
2 working days to Austria

Prime products are easier to find.
Free delivery for the customer
Free customer service through Amazon
Make lightning offers on “Offers of the day”

Reliable packaging for fragile items
Packaging of bulky products
Picking articles with many variants
Attaching the FNSKU label
Daily collection by DPD and DHL

A brochure from Amazon:
Prime by seller ➚ (PDF)

Vendor Central

What is the vendor program?

With the Vendor Program, you become a supplier to Amazon. Amazon sells your products under its brand.

Are you a first-party seller on Amazon and participating in the Vendor Program? Then we can take care of the complete storage, goods preparation and delivery to Amazon for you.

As a supplier to Amazon, you will be delivering large quantities. We can be a solution as an interim storage facility or take over partial quantities of the delivery.

We already handle the delivery to the vendor program for existing customers. You benefit from our experience and the good infrastructure of our warehouses.

Our warehouses are located just outside Hamburg. This means your containers are handled quickly and you don’t lose another day.

PRE FBA warehouse

What advantages do I get with an FBA warehouse?

You can temporarily store your goods in our warehouse directly outside Hamburg. We only deliver the desired quantity to an Amazon fulfillment center once the order has been placed. You pay up to 50 % less storage costs with us.

You also improve your inventory index (LBI) on Amazon when the storage time of your products decreases. This is a great advantage, especially for seasonal products or when the sell-through rate is not so high.

You can also use our warehouse space for FBM (Fulfillment by Merchant). With our direct interface to Amazon, orders are automatically retrieved, picked and dispatched to the customer.

We take care of container unloading, goods preparation, palletizing and storage of the pallets in our high-bay warehouse.

Our fulfillment warehouses are located near the following Amazon warehouses:

Amazon DHH1, Peutestraße 32, 20539 Hamburg,
Amazon Logistik Winsen GmbH, Borgwardstrasse 10,
21423 Winsen an der Luhe,
Geodis Logistics Deutschland GmbH Hamburg branch, Bei der Lehmkuhle 2, 21629 Neu Wulmstorf-Mienenbuettel.

Automated goods management with VentoryOne

VentoryOne is a professional merchandise management tool designed specifically for Amazon sellers.
It offers a variety of features to optimize merchandise management and avoid unnecessary sell-offs. Here are some of the main features:

Automated goods management: VentoryOne helps to monitor stock levels in real time and automatically plan reorders.

FBA shipments: FBA (Fulfillment by Amazon) shipments can be created and optimized with just a few clicks.

Sales forecasts: The tool offers precise sales forecasts that take seasonality and historical sales figures into account.

Multichannel sales: VentoryOne supports sales via various channels such as Shopify, eBay and other systems.

Storage bin management: Manage storage bins and book incoming goods directly to a storage bin.

API interface: VentoryOne can be integrated with other ERP and merchandise management systems such as JTL.

VentoryOne and Subke Fulfillment

VentoryOne can professionalize goods management and save valuable time and nerves. If you work with VentoryOne, you can connect your VentoryOne account to our Fulfillment Center and use us as your logistics service provider.

FAQ Amazon Pre FBA

What does Pre FBA mean?

In e-commerce, FBA is the abbreviation for “Fulfillment by Amazon”. Pre FBA is the preparation of goods according to the respective requirements before shipping to Amazon.

Does Subke have experience with Pre FBA?

Yes, the owner Harald Subke has over 15 years of experience as an online retailer on Amazon. We also have former Amazon employees who are very familiar with Amazon’s processes and requirements. We have been looking after pre-FBA customers for many years and their number is constantly increasing. We also accept hundreds of returns for Amazon merchants every day.

What Pre FBA service does Subke offer?

We offer you many services for Amazon. These include Pre FBA, FBM, PAN-EU, Prime by arrangement and the Vendor Program.

Does Subke offer temporary storage for Amazon?

Yes, we accept goods for storage, pick them, prepare them properly for Amazon and send them to the Amazon warehouse.

How are the goods sent to Amazon?

The best way is to select the transport partner program on Amazon in Seller Central and fill out the registration form there. You create the shipping labels and send them to us. The shipping service provider then collects the goods directly from our warehouse and transports them to the Amazon warehouse.

What does FBA qualification mean for retailers?

If you as a merchant have successfully created an account to sell on Amazon and comply with the product restrictions and stock requirements, you can use Amazon shipping.

What does remission mean?

Returns for retailers here refers to returns from Amazon. In PAN-EU fulfillment, returns mean when the goods cannot be sold on Amazon in the respective country and the goods are outsourced by Amazon in the country. As a retailer, you must then pick up your goods from the Amazon warehouse in the respective country or your goods will be returned to you at your expense.

What does PAN EU mean?

PAN-EU means selling and shipping by Amazon throughout Europe. This allows Amazon sellers to sell their goods on the entire European market. Amazon uses an algorithm to automatically distribute the goods to the warehouses in the respective countries.

Does Subke offer second-day delivery via Amazon?

Yes, for orders received by 14:00, we can print the labels in our fulfillment department on the same day and send them the next day at the latest.

Can I offer Prime by Merchant?

Yes, but we can only process orders received by 14:00 in our fulfillment center on the same day by prior arrangement.

How do the goods get from the port of Hamburg to the warehouse?

Once the goods have been imported into the country, they are usually delivered to our warehouse by a forwarding agent. However, we can also commission our in-house forwarding agent to collect the goods.

Does Subke have a storage facility?

Not yet at the moment. But we are planning to apply for a storage facility at customs. We have the necessary space in the warehouse.

What is the inventory index - LBI on Amazon?

The LBI performance indicator reflects your inventory levels in the FBA program on Amazon. The index is between 0 and 1000. If the value is too low, Amazon may suspend new shipments of the goods, increase the storage fees or no longer allow the goods to be stored on Amazon.

How can I improve the stock level index - LBI?

Avoid carrying too much stock without active offers. Seasonal goods should not be stored on Amazon all year round. Pay attention to your sales rate and use the Amazon warehouse mainly for your high-performance products. For all other products, you can use our pre-FBA warehouse and significantly improve your LBI value.

What is a pre FBA label?

A Pre-FBA label (Fulfillment by Amazon) is a label that a seller attaches before sending their products to an Amazon logistics center.

It contains information that Amazon needs to properly receive, identify and manage the product in the warehouse.

These pre-FBA labels usually contain the following elements:

FNSKU (Fulfillment Network Stock Keeping Unit): a unique code that helps Amazon identify a seller’s specific product.
Barcode: a machine-readable code that avoids the manual entry of product information and ensures that Amazon can process the products efficiently.
Product information: In addition to the FNSKU code, additional information such as product name or storage location may be included.

What does UPC mean in e-commerce?

In e-commerce, UPC stands for Universal Product Code. It is a 12-digit barcode that is used worldwide to uniquely identify products.

Platforms like Amazon and eBay often require a UPC to ensure that products are properly categorized and differentiated from others.

Further articles on the fulfillment service