Pre FBA Service for Amazon® Centres
For online retailers, Amazon is one of the most important and largest sales platforms on the internet. Many buyers search for the product they want first on Amazon.
You can register with Amazon Seller Central and sell your products online. Here you will find an overview of the first steps to selling on Amazon ➚.
Amazon offers its own fulfilment service with warehousing, which sellers can use. However, external 3 PL logistics service providers are increasingly being used as third-party providers and their pre FBA service.
If an Amazon seller uses the pre FBA service of a third-party provider, all the goods are stored in an external warehouse and only partial quantities are sent to the respective Amazon warehouse as required. The benefit to the merchant is often lower storage costs and fulfilment fees, as well as a better stock index (LBI) with Amazon.
At Subke Amazon Seller, we offer a pre FBA (Fulfillment by Amazon) service with receiving and container unloading. We ship from our fulfilment centre directly to the Amazon warehouse as required.
We offer the Vendor Programme, shipping to end customers via FBM (Fulfillment by Merchant) and Prime shipping by arrangement.
If you use Amazon’s PAN-EU programme, we can offer warehouses in various EU countries for your returns. We collect your products there and then bring them back to Germany at a reasonable price.

Pre FBA
What is pre FBA?
As a commercial online retailer, you can choose between FBA or the FBM programme on Amazon.
With the FBA programme, you send your goods directly to Amazon. Amazon stores, packs and ships the goods for you. Of course, Amazon also charges monthly fees for fulfilment.
Combine FBA with Subke Fulfillment
Use our Pre FBA service and store the majority of your goods with us and benefit from lower storage fees. We will then professionally send the desired quantity to Amazon as required.
Terms and Conditions for Amazon®
Except for parcels, everything has to be palletised!
To send products to Amazon, many points have to be considered. Some of our employees have worked at Amazon and have a lot of experience. We will be happy to do the work for you and prepare your goods according to Amazon’s requirements. Below you will find an overview of the posting requirements at Amazon.
Requirement for cartons
- Standard shipping cartons 200 BH only
- 1 shipment number per carton
- 1 SKU for all products in 1 carton (mixed)
- Multiple SKUs in 1 carton (mixed)
- 1 SKU always same number of products in carton
- Max. 150 units in single-variety carton
- 1 FNSKU for 1 product
1 barcode or label per unit
Manufacturer or Amazon barcode only -> Barcodes - Apply visible transparency code
Mark sets as “Set” on top of shipping cartons + packaging
MHD on outer carton and carton in min. 36 pt - BBD must be legible at all times during check-in
Print 1 label per carton with laser printer
Attach label visibly to the outside of the carton - The label must correspond to the contents, the carton number and the delivery plan.
- Do not use product cartons as shipping cartons
- Do not pack shipping cartons in larger outer cartons
- Do not use stretch film
- No POS or Gaylord cartons
- No shredded paper
- No styrofoam chips or styrofoam flakes
- No crinkle wrap
- Air cushion
- Paper sheets
- Polyethylene rolls
- Newspaper
- Polystyrene sheets
Anforderung an Paletten
- All EU countries max. 800 x 1200 mm Euro/CHEP pallets DIN 15146
- UK 1000 x 1200 mm wooden pallets with 4-way access
- International pallets must be ISPM-15 standard heat treated
- Euro/CHEP Pallets
- Pallets sorted by type
- Use outer cartons
- Do not use original cartons for sales
- Pack outer cartons stably on pallets
- outer cartons must not be as big as the pallet itself
- Transparent stretch film
- Wrap stretch film tightly at least 3 times
- No knots or loose ends
- Leave chamfers free for threading with forks
- Do not use strapping bands
- Carton max. 23 kg
- Divide cartons < 23 kg
- Name of the supplier
- Sender and recipient address
- Order number
- Place “Number of pallets: ___ of ___pallets” in the upper right corner.
- Place the number of cartons in the top right-hand corner
- Mixed pallets, label with “different goods” or “different SKUs”.
- Use only 1 pallet side for labelling
- Apply legibly
- Attach “Do not tear film” or “Do not take apart” notice
- Attach ASIN barcode from Amazon
- Attach “Heavy” label to top and side of cartons < 15 kg
- Max. 500 kg 1 pallet
- Stacked pallets for DE/CEE: max.2.70 m / UK, FR, IT, E: max. 3.00 m
- Max. 1.80 m height
- Delivery of stacked pallets only to certain logistics centres(Adressen PDF Stand: Q1/2020)
- Only vehicles with rear tailboard
- 30 cm pallet clearance in the top and rear of the vehicle
- Delivery by sea freight, full container loads (FCL) and partial container loads (LCL)
You can find a detailed overview on Amazon:
Shipping conditions DE ➚
Requirements for pallets ➚
Anlieferplan DE ➚
Info: Observe the post-contractual information obligations towards the consumer. Amazon sends its own cancellation policy. Therefore, you may not provide your own cancellation policy. You must limit the post-contractual information obligations to your GTC.
Info: Get a quick overview of how to send a package or pallet to Amazon from Seller Central in this quick guide.

PAN-EU
What is PAN-EU?
As an FBA seller, you can expand your sales throughout Europe with Amazon’s PAN-EU programme. The programme costs nothing extra and promises an enormous increase in sales. All you have to do is activate PAN-EU in your Seller Central account.
- Germany
- France
- Spain
- Italy
- Poland
- Czech Republic
- Amazon distributes the goods automatically according to its own algorithm
- Own VAT number in the country where the goods are stored
- Advance turnover tax return in the respective country
- Sales but not storage in the country apply the VAT thresholds➚
- Returns or goods that have not been sold will only be returned by Amazon within the respective EU country.
- With our partner EZI Returns, you can store your returns throughout the EU and have them sent back to your home country.
- Sales increase
- Cheap & fast shipping
- Storage in all EU Amazon markets
- More visibility on Marketplaces
- Only local shipping fees
Info: If the PAN EU programme is too much of a hassle for you, you can use an external service provider like Spacegoats. Spacegoats takes over many tasks such as invoicing, VAT registration, tax processing and requirements that have to be fulfilled with the PAN-EU programme.

Amazon® Remission

Portugal:
Fulfillment in Zentral- Portugal von einem erfahrenen Online-Händler.
Spanien:
Erfahrener Logistiker mit Sitz in Marbella, Südspanien.
Frankreich:
Das Lager befindet sich im Südwesten Frankreichs.
Niederlande:
Für Retourenadressen aus den Niederlande von einem erfahrenen Partner.
Deutschland:
Unsere Fulfillment Lager direkt vor Hamburg.
Polen:
Erfahrener Logistiker in Warschau.
Italien:
Ein Logistiker in Mailand mit langjähriger Erfahrung.
U.A.E.:
Rücksende-Adresse in Dubai, den Vereinigten Arabischen Emiraten.
Australien:
Logistik an der Westküste in der Nähe von Perth.
Mexiko:
Erfahrener Logistiker in Zentralmexiko.
USA:
2 Absenderadressen stehen in den USA zur Verfügung.
Eine in New Jersey und eine in Florida.
Lager mit Sitz in der Nähe von London.
Ein erfahrenes Logistik- und Versandunternehmen mit Sitz in Toronto.
What are Amazon Remissionen?
If you participate in the PAN EU programme, your goods will be optimally distributed to Amazon’s warehouses in the respective countries.
If your goods are not sold or you receive returns, you must have the goods collected in the country.
We offer warehouses in many EU countries through our partner network of EZI Returns. Your goods can be stored there and transported back to Germany.
Info: If you sell across Europe or worldwide, you will need to collect unsold goods from the Amazon warehouse in your country or have them shipped back to your home country at a very high cost. Use our EZI Returns partner network to manage your returns at Amazon costs.


FBM
What is FBM?
Fulfilment by Merchant (FBM) means fulfilment by merchants. If you opt for the FBM programme as a commercial online merchant, you sell your products on Amazon Marketplace but take over the storage, picking and shipping according to Amazon’s requirements.
As a start-up at Amazon, you will first begin with the FBM programme.
FBA requires approval because Amazon first wants to see how many products you sell per month.
You can take care of the fulfilment yourself or hand it over to a fulfilment service provider like us.
We receive the orders from Amazon directly via our fulfilment software and take over the entire fulfilment for you according to Amazon’s requirements.
Info: Unlike FBA, FBM requires you to send your own T&Cs and cancellation policy to the end customer. You can enclose this with the shipment after the order or send it by e-mail in Seller Central.
Info: You can also combine FBA and FBM. You can sell part of your goods via FBA and another part via FBM. Products that sell quickly and have a high margin are well suited for FBA. On the other hand, products that are fragile or have to be picked with several parts are well suited for FBM.

Prime by seller
You are an Amazon Prime seller and would like to ship your goods from a central warehouse instead of from Amazon?
We offer “Prime by Seller” as a fulfilment service.
Our locations outside Hamburg are ideally situated. We set up the process together with you and deliver the goods to your Prime customers for you. We accept the returns for you again.
Prime requirements
- 99% Handover on time
- 0 > 1 % Cancellation rate
- No increased shipping costs
- Returns must be free of charge
- Shipping labels in Seller Central / via the API
- Deliveries from Amazon supported carriers
- Minimum of 5 Prime packages
- Next business day delivery for orders placed before 2pm
- 2 factory deliveries to Austria
- Prime products are found better
- Free delivery for the customer
- Free customer service through Amazon
- Make flash offers on “deals of the day
- Packaging fragile items
- Packaging of bulky products
- Picking of articles with a large number of variants
- Daily collection by DPD

Vendor Central
What is the Vendor Programm?
With the Vendor Programme, you become a supplier to Amazon. Amazon sells your products under its brand.
Are you a “first-party” seller on Amazon and do you participate in the Vendor Programme? Then we can take over the complete storage, goods preparation and delivery to Amazon for you.
As an Amazon supplier, you will be delivering large quantities. We can be a solution as a temporary warehouse or take over partial quantities of the delivery.
We already take over the delivery to the vendor programme for existing customers. You benefit from our experience and the good infrastructure of our warehouses.
Our warehouses are located just outside Hamburg. This means that your containers are handled quickly and you don’t lose another day.

PRE FBA Warehouse
What benefits do I get with an FBA warehouse?
You can temporarily store your goods in our warehouse directly outside Hamburg. We deliver only the desired quantity to an Amazon Fulfillment Center according to your order. You pay up to 50% less storage costs with us.
You also improve your stock index (LBI) on Amazon when the storage time of your products decreases. A great advantage for seasonal products or the sell-through rate is not so high.
You can also use our warehouse space for FBM (Fulfillment by Merchant). Via our interface to Amazon, orders are automatically retrieved, picked and shipped to the customer.
We take care of container unloading, goods preparation, palletising and storage of the pallets in our high-bay warehouse.
Our fulfilment warehouses are located near the following Amazon warehouses:
- Amazon DHH1, Peutestraße 32, 20539 Hamburg,
- Amazon Logistik Winsen GmbH, Borgwardstrasse 10,
21423 Winsen an der Luhe, - Geodis Logistics Deutschland GmbH Niederlassung Hamburg, Bei der Lehmkuhle 2, 21629 Neu Wulmstorf-Mienenbuettel.
FAQ - Questions about the PRE FBA service?
In e-commerce, FBA is the abbreviation for “Fulfillment by Amazon”. Pre FBA is the preparation of goods according to the respective requirements before shipment to Amazon.
We offer quite a few Amazon services. These include pre FBA, FBM, PAN-EU, the Vendor and the Prime programme.
Yes, we accept goods for storage, pick them, take care of the professional preparation of the goods for Amazon and ship them to Amazon.
The best way is to select the transport partner programme on Amazon in Seller Central and fill in the DPD registration form there. You create the DPD shipping labels and send them to us. DPD then collects the goods directly from our warehouse and sends them to Amazon.
As a merchant, if you have successfully created an account to sell on Amazon, comply with product restrictions and inventory requirements, you can use Amazon shipping.
In PAN-EU fulfilment, return means that if the goods cannot be sold on Amazon in the respective country, the goods are outsourced by Amazon in the country. As a merchant, you must then collect your goods from the Amazon warehouse in the respective country.
PAN EU means selling and shipping through Amazon. This allows Amazon sellers to sell their goods on the entire European market. Amazon uses an algorithm to automatically distribute the goods to the warehouses of the respective countries.
Yes, for orders received before 14:00, we can print the labels in our fulfilment department on the same day and dispatch them the next day at the latest.
Yes, orders received before 2pm can be processed in our same day fulfilment by arrangement. With Prime, you are more likely to benefit from more frequent and repeat sales.
After importation into the country, a forwarding agent usually takes over the delivery to our warehouse.
Yes, the owner Harald Subke has over 15 years of experience as an online retailer on Amazon. In addition, the Subke team includes former Amazon employees who know Amazon’s processes and requirements very well.
The LBI performance index reflects your inventory levels in the FBA programme on Amazon. The index lies between 0 and 1000. If you have a value that is too bad, Amazon may suspend new shipments of the goods.
Avoid carrying too much stock without active offers. Seasonal goods should not be stocked on Amazon all year round. Pay attention to your sell-through rate and use the Amazon warehouse mainly for your high performance products. For all other products, you can use our pre FBA warehouse and significantly improve your LBI value.