“IDA,” the Humanoid Apprentice: When a Robot Begins an Apprenticeship

Since the summer of 2026, a humanoid robot named “IDA” has been learning warehouse operations at ID Logistics Germany’s headquarters in Griesheim—it sorts items and assists with simple processes. The term “trainee” is used here figuratively, not in a legal sense: A machine cannot enter into an apprenticeship contract under the Vocational Training Act (BBiG). Yet this raises a question that extends beyond this individual pilot project.

Connecting Stripe to Fulfillment: Selling Without a Storefront System

There are merchants who sell successfully without ever having set up an online store. A payment link in the Instagram bio, a QR code at the trade show booth, a payment link in the offer email—payments are processed through Stripe, and the package is then shipped manually. This is exactly where things get tricky once sales volume reaches a certain level.

Amazon FBM: OTDR Requirement Effective September 1, 2026

Starting September 1, 2026, Amazon will stop issuing warnings. That’s when enforcement of the On-Time Delivery Rate (OTDR) will begin in Germany: FBM sellers who deliver less than 90 percent of their orders on time can expect individual listings to be deactivated—and, if their performance remains poor, to lose their FBM eligibility. The metric itself has been in effect since July 15, 2026. In other words, performance has been tracked for some time, but penalties will be imposed starting next week.

Agentic Commerce: AI Agents Go Shopping

In May 2026, traffic from AI assistants to e-commerce sites grew by 138 percent compared to the previous year—and these visitors converted 54 percent better than visitors from all other channels. A year earlier, the situation was exactly the opposite.

Same-Day Delivery: What Micro-Fulfillment Centers Really Deliver

Same-day delivery was long a privilege reserved for Amazon and the very largest marketplaces. Now, however, customer expectations have extended all the way to the checkout page of mid-sized online stores: If the “delivered today” option is missing, the conversion rate drops measurably—especially if competitors offer it. This is now made possible by micro-fulfillment centers (MFCs).

E-Commerce – Cancellation Button Effective June 19, 2026

Starting June 19, 2026, the cancellation button will be mandatory throughout the EU. Online retailers must provide consumers with an electronic cancellation feature that is just as easy to use as the ordering process itself. What sounds like a minor UI element actually triggers a chain of legal, technical, and operational changes—all the way down to our warehouses here at Subke.

What is a fulfillment service provider?

What are the responsibilities of a fulfillment service provider? Pros and cons, plus tips on when outsourcing logistics is worthwhile for online retailers.

WooCommerce in ChatGPT: Sell Products Directly in the AI Chat

ChatGPT has become the first port of call for many shoppers when they’re looking for a product. Since November 2025, the Shopping Research feature has been creating personalized shopping guides on demand, complete with follow-up questions, comparisons, and relevant products (OpenAI, Nov. 24, 2025). For WooCommerce merchants, this means that those who aren’t listed there are missing out on a growing share of purchasing decisions.

The EU Packaging Regulation (PPWR) in Fulfillment: What Online Retailers Need to Know Now

A new set of regulations has been in effect since August 12, 2026, which fundamentally changes the mail-order business in Europe. The EU Packaging Regulation (PPWR) affects anyone who packages, ships, or places goods on the market. Here, you’ll learn what you, as a retailer, need to keep in mind—and how we, as your fulfillment partner, can work together to set the course for the future.

10 years of Subke Fulfillment and Logistics

Subke GmbH began providing fulfillment and logistics services 10 years ago. It grew out of Harald Subke’s online trading business. 2001 Online trading In 2001, Mr. Subke started selling sunglasses on eBay. The idea came to him when he saw the Terminator movie and realized that the cool sunglasses worn by Arnold Schwarzenegger in the […]

TikTok Shop Fulfillment: Sell – Connect – Ship

The TikTok Shop is more than a trend – it is a powerful new sales channel.

Shopify Fulfillment Connection

In Shopify Fulfillment, warehousing and the entire order processing for e-commerce merchants is handled by a service provider. The Shopify store is connected to fulfillment via an interface.

Pallet warehouse for 5000 pallet spaces

Pallet warehouse just outside Hamburg in the port of Lüneburg. Ideal for manufacturers, online retailers and wholesalers for the storage of pallets. Suitable for interim storage, pre-FBA service, cross-docking or spare parts storage.

Sustainable fulfillment with reusable ravioli packaging

More and more companies are turning to environmentally friendly solutions to make shipping more sustainable. We at Subke also offer our customers the option of shipping their products in Ravioli’s innovative reusable packaging. But what makes this packaging solution so special?

VentoryOne Fulfillment Connection

The integration of VentoryOne with Subke enables a seamless connection of the e-commerce business to a powerful fulfillment system. For Amazon retailers in particular, this interface offers an optimal solution for automating the entire logistics process.

plentyOne Fulfillment connection

Are you a retailer using plentyOne and looking for a solution to optimize your logistics processes? Then our fulfillment is just right for you! In this article you will learn how you can connect plentyOne via JTL-FFN. We provide you with the connection without a one-off setup fee.

weclapp culfillment connection

Linking the Weclapp ERP system with the JTL-FFN (Fulfillment Network) offers retailers the option of automatically transmitting orders and handling logistics processes. With Subke, all without a one-time setup fee. Below you will find a step-by-step guide to setting up this connection.

JTL Fulfillment connection

In today’s fast-paced business world, efficient logistics are crucial to success for retailers.
Our JTL Fulfillment connection offers an excellent opportunity to optimize processes and use resources effectively. For retailers who want to improve their processes and increase customer satisfaction, the connection is an important step.
In this blog post, you will learn how you can connect your JTL Shop or JTL Wawi to our Fulfillment Center.

Xentral Fulfillment connection

If you are a retailer using Xentral software and are looking for a fulfillment solution to optimize your business, you’ve come to the right place!
Find out how the Xentral software can be connected to Subke’s fulfillment. Whether you want to make warehouse management more efficient or automate the shipping of products – this combination makes everything easier.

Cold storage off Hamburg

On December 1, 2024, we began operating our new cold storage facility. With this strategic move, we are expanding our already extensive range of services and setting new standards. Our cold storage facility offers retailers the ability to store temperature-sensitive goods.

New letter prices from 2025: What entrepreneurs need to know!

Deutsche Post is raising letter prices as of January 1, 2025. Get an overview of the new prices for letter mail. In this article, we take a closer look at the need for price measures, especially with regard to letter prices, and analyze the various factors contributing to these rising prices.

Otto and Amazon marketplace connection

Discover the advantages of the direct marketplace connection for Amazon and Otto to our Fulfillment Center. How you as a retailer can optimize your logistics processes and reduce storage costs.

Cross docking before Hamburg – optimizing the supply chain

In today’s fast-paced business world, efficiency is the key to success. One method that is becoming increasingly popular is cross docking. This innovative logistics approach enables companies to optimize their flow of goods while minimizing storage costs. Cross docking refers to the process of transferring products directly from an incoming means of transport to an outgoing means of transport without storing them in the meantime.

Kaufland Marketplace: A great portal for your products

Welcome to paradise for online shoppers and retailers! The Kaufland marketplace offers a breathtaking shopping experience in e-commerce with a limitless selection of products. Whether groceries, household goods, electronics or fashion – here you can find everything in one online store, just like on Amazon. Plus an overview of the regional offers in the stores at the same time!

Small parts warehouse in Kirchgellersen

Small parts warehouse for storing goods and order processing and returns management for online retailers. You will find our office next to the hall.