
The EU Packaging Regulation (PPWR) in Fulfillment: What Online Retailers Need to Know Now
A new set of regulations has been in effect since August 12, 2026, which fundamentally changes the mail-order business in Europe. The EU Packaging Regulation (PPWR) affects anyone who packages, ships, or places goods on the market. Here, you’ll learn what you, as a retailer, need to keep in mind—and how we, as your fulfillment partner, can work together to set the course for the future.