What is ChatGPT Shopping?
ChatGPT Shopping is a feature that lets users discover and buy products right in the chat. For example, if a user asks for a blue yoga mat under 40 euros, ChatGPT displays matching products from the web—including price and availability.
The product results are organic and not sponsored—they are ranked solely based on relevance to the user. This is a clear advantage over traditional advertising: You don’t pay per click or per view.
Do I need a paid ChatGPT account?
No. The service is free for users and does not affect either the prices or the product results in ChatGPT. As a merchant, you also do not need a paid account—you can register for free as a merchant through the OpenAI portal.
Where and how will my products be displayed?
When a user asks a shopping-related question—such as “best running shoes under 100 euros”—ChatGPT displays relevant products from its network of retailers. Your products appear directly in the chat, along with a picture, price, and availability.
If a product supports Instant Checkout, users can tap “Buy” and complete their order right in the chat. Otherwise, they’ll be redirected to your WooCommerce store, where the full checkout process takes place.
Do I have to pay per view or per click?
No. Merchants pay a small fee only for completed purchases—not for views or clicks. Plus, products can still be found through ChatGPT, and checkout takes place on the merchant’s own website—with no additional fees.
Note for Shopify merchants:
Shopify merchants pay an additional 4% fee on purchases made through ChatGPT Checkout, on top of the standard Shopify fees. WooCommerce merchants who use their own checkout do not incur this extra fee.
Will the customer go directly to my store?
Yes. As soon as a user clicks on a product, they are redirected directly to your merchant website to complete the purchase—you retain full control over the customer experience and the checkout process.
Step by Step: How to Add Your Products to ChatGPT
Step 1: Register as a merchant with OpenAI
Sign up at chatgpt.com/merchants. Once your application is approved—which can take anywhere from a few days to a few weeks—you’ll gain access to the Merchant Portal.
Step 2: Add GTIN or MPN
Every product needs a unique identifier. In WooCommerce, you enter this in the SKU field. For large catalogs, you can export a CSV file, add the data, and then import it again.
Step 3: Install and configure the feed plugin
A plugin like Product Feed Pro by AdTribes creates the product feed in the JSONL format preferred by OpenAI. In the WordPress backend, configure the feed under “Product Feed → Create Feed” and select “OpenAI Product Feed” as the target format.
Step 4: Submit the feed to OpenAI
Once you have received merchant approval, submit the feed URL through the portal. Validation takes 24 to 48 hours.
WooCommerce + ChatGPT + Subke Fulfillment: The Complete Solution
When orders come in from your WooCommerce store—whether through ChatGPT or other channels—Subke handles the entire order fulfillment process.
Thanks to our WooCommerce fulfillment integration, orders are automatically transferred to our warehouse: picking, packing, shipping, and returns management—all from a single source, with no setup fee.
Here’s what that means for you:
– ChatGPT brings shoppers to your store
– WooCommerce processes the order
– Subke takes care of the rest—fast, reliable, and scalable
Conclusion
ChatGPT Shopping is a new, cost-effective sales channel for WooCommerce merchants. Signing up is free, you don’t pay any fees for views or clicks, and customers are taken directly to your store.
When combined with a professional fulfillment integration like the one offered by Subke, the result is a fully automated process—from the AI chat to your front door.
Want to know if Subke Fulfillment is a good fit for your store? Request a no-obligation quote now.
