Rising sales figures thanks to TikTok Shop
The TikTok Shop has been available to online retailers in Germany since March 31, 2025. For brands and online retailers, the TikTok Shop offers access to millions of young users who are ready to buy and who discover products where they are anyway: while scrolling through videos.
The launch of the TikTok Shop in Germany is part of a larger European expansion strategy. The service was also launched in France and Italy at the same time as in Germany. The TikTok Shop was previously available to retailers and users in several other European countries such as the UK, Spain and Ireland.
But success doesn’t come by itself, just like influencers – especially not without the right fulfillment strategy to ensure that the coveted product reaches the follower. This is exactly where TikTok Fulfilled by Subke comes into play.
TikTok Shop: How many sales are possible?
TikTok is one of the most influential “video commerce platforms” in the world. The purchase decision is often made directly in the feed – through impulse, entertainment and targeted creator recommendations. But how much revenue is really involved?
The meta-platforms Facebook and Instagram dominate social commerce in Germany, with Instagram leading the way. They are closely followed by the video platforms YouTube and TikTok, which have established themselves as important channels for online shopping.
- Name of the survey: KPMG Consumer Barometer, focus topic: Social Commerce, issue 1/24
- Survey by: IFH Köln GmbH ➚
- Survey period: spring 2024
- Region: Germany
- Number of respondents:n = 422 consumers (buyers only)
- Special features: Multiple answers possible.
Case study: Cosmetics brand with TikTok Shop
A German beauty label launched a TikTok store and, thanks to viral videos featuring just two influencers, was able to generate over 3,000 orders within four weeks – with an average basket of €27.
The decisive factor was not only the good product, but also the fast delivery and satisfaction with the first order.
Without a reliable shipping service, the company would not have been able to cope with the return rate. With a professional fulfillment service like Subke’s, these peaks can be handled effortlessly.
Why fulfillment is another key to TikTok’s success?
Many retailers underestimate how much shipping and storage can affect the shopping experience.
Speed counts on TikTok: people who order want to hold the product in their hands tomorrow – not next week. That’s why the following points are important in logistics:
- Picking and dispatch on the same day
- No overselling thanks to real-time stock reconciliation
- Tracking & returns processing included
With TikTok Fulfilled by Subke as your partner, you are on the safe side – whether you send 20 or 2,000 parcels a day.
What makes Subke Fulfillment unique?
We connect your TikTok Shop directly via our interface – with no set-up fee. Orders are automatically retrieved from the TikTok Shop, picked, packed and dispatched on the same day. This allows you to reach your TikTok customers quickly, efficiently and without your own logistics. Using an external logistics provider saves you high investments and fixed costs, especially in the beginning.
Our fulfillment services at a glance:
- Storage & order picking in Germany
- Same-day shipping for TikTok orders
- Returns processing & tracking
- Direct interface to the TikTok Shop
- No setup costs
Why are TikTok stores successful?
In contrast to the other social media platforms, the TikTok Shop is still very young. The TikTok app, which is extremely popular with younger target groups, has already achieved a considerable position in German social commerce.
25% of online shoppers use the platform for their purchases, which underlines the rapid growth and increasing importance of shoppable videos.
TikTok is investing heavily in its e-commerce infrastructure – including through“Fulfilled by TikTok ➚”(FBT) and its own logistics network.
Nevertheless, many retailers in Germany also use other 3 PL fillers because they:
- already sell goods on other marketplaces,
- only want to use the TikTok marketplace additionally,
- want to use the logistics independently of the sales platform.
Conclusion: Connect the TikTok store to fulfillment – and grow
The combination of TikTok Shop + automated fulfillment is the answer to the next level in e-commerce. Those who win over TikTok users today, inspire them with products and deliver them at lightning speed, gain customer loyalty, sales and online relevance.
Questions about the TikTok Shop
Social commerce refers to the sale of goods via interactive online channels such as social media (e.g. product links in feeds or stories), virtual reality environments (such as VR glasses), video games (e.g. in-game purchases) or live shopping streams.
How much does it cost to sell in the TikTok Shop for retailers in Germany?
Commission fee (sales commission): The standard commission in the German TikTok Shop is 5% of the sales price.
Transaction fee: In addition to the commission, a fee is charged for processing the payment. This is around 1.5% of the transaction value. It covers the costs incurred by the respective payment provider.
(as at 28.07.2025 - information without guarantee)
