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E-commerce marketing

Industry insights on the topic of marketing in e-commerce

In the age of digital commerce, marketing has changed fundamentally and adapted to the new requirements and opportunities of e-commerce.

E-commerce has radically transformed the way companies advertise and sell their products and services. Success in online retail depends not only on the quality of products and services, but also on an effective and targeted marketing strategy.

In this dynamic and competitive environment, e-commerce marketing is crucial to attract customer attention, increase conversions and build long-term customer relationships.

From 0 to 100: Building an online business with dropshipping

Are you ready to build an online business? With the rapid development of technology, the world of e-commerce has opened up endless opportunities for entrepreneurs. One of the most revolutionary methods of boosting your business is dropshipping.
  • E-Commerce, Marketing
Marktplatz Temu

Online marketplace Temu – a new opportunity for retailers?

Temu.com is a new online marketplace that specializes in offering everyday products at shopping prices.
  • E-Commerce, Marketing

What does omnichannel marketing mean in 2023?

The question of how I can sell more as an online retailer is always the central issue for sellers. The use of omnichannel and multichannel will be more relevant than ever in 2023. Reading time: 7:08 min.
  • E-Commerce, Marketing, Omnichannel
Cyber Monday 2022

Cyber Monday 2024: tips and tricks for the biggest shopping event

Cyber Monday is always an annual event at the end of November, when online retailers offer big discounts on certain items. It is also known as "Black Friday" because many online deals start at midnight on Thanksgiving Day.
  • Cyber Monday, E-Commerce, Marketing

E-commerce costs

What are the costs of an e-commerce business? An overview of the costs incurred, with a comparison showing the shipping costs of renowned online retailers from Germany, Austria and Switzerland.
  • Comparison costs e-commerce
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